Star of the North Meeting

April 23โ€“25, 2020 St. Paul, MN

Future Dates: April 22-24, 2021 and April 28-30, 2022

2020 Seminars

The Star of the North conference offers a wide range of professional development seminars that allow dental professionals to earn CE credits. Click on each seminar below for more information, including pricing.

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Differentiate Yourself: Clinical & Marketing Tips to Generate New

April 24, 2020
8:00 am โ€“ 10:30 am
  • Joshua Austin, D.D.S., MAGD

Today’s dental market is as saturated as it has ever been. The vast majority of dentists have at least one competing office within one mile. How can we stand out from the crowd? More than ever, we need to find ways that we can differentiate ourselves. We need to attract the patients that we want. How can that be done? From a marketing perspective, we will examine ways to attract the patients you want from the different generations that affect our practices. From a clinical perspective, we will discuss techniques, tips, tricks, materials and equipment to separate you from the other dentist down the street.

Learning Objectives:
1) Explore how patients choose their dentist.
2) Discuss where patients look for information regarding choosing a new dentist.
3) Review several different clinical differentiating factors that can help a patient choose you.
4) Explore how digital technology has changed everything in our practice from attracting patients to executing dental treatment.
5) Nail down systems that we can institute that will keep new patients flowing in.

This program is sponsored by an unrestricted educational grant provided by 3M.

Financial disclaimer: Speaker receives financial support from Weave, 3M, Ivoclar, Tokuyama, WEO Media nad GC America.

Course Number: F01

Recommended for

  • Dental Assistants
  • Dental Hygienists
  • Dental Therapist
  • Dentists
  • Office Managers
  • Student Dentists

About the speaker

Joshua Austin, D.D.S., MAGD

Dr. Austin maintains a full-time restorative dentistry private practice in San Antonio, Texas. He is an editorial director and columnist for Dental Economics focusing on dental products and technology. He is a graduate of the University of Texas Health Science Center at San Antonio. He lectures frequently on restorative dentistry as well as online reputation management and social media.


Fundamental CE Credits 0
Elective CE Credits 2.5
DANB Credits 0
Core CE Credits 0
Core Topic N/A


Dentist Early Bird Fee $35.00
Staff Early Bird Fee $35.00
Dentist Regular Fee $45.00
Staff Regular Fee $45.00