It is never too late to pick up some exhibiting tips for the Star of the North Meeting! We want to do what we can to make your first year a success and to encourage you to come back next year. Check out these two articles from Inc. Magazine for additional tips!
The Exhibitor Prospectus and the Star of the North website have all the information you need – don’t be caught off guard by missed deadlines or forgotten forms.
The advantage of early booth selection is that you have more control over who your neighbors will be. Choose neighbors who will complement your booth – not distract from it.
Contracts submitted by September 30th earn an additional 10 placement points. This will help you get the booth space you want.
Save your money for marketing! We will provide you with a free table, chair and wastebasket – all you have to do is turn in your order by April 6th.
Some, like the Level 1 digital booth enhancements are FREE! We have a New Product Display unit that is just waiting to showcase your newest innovations. On the show floor you are restricted to your booth – promotional opportunities go well beyond your space.
Who is the primary user of your product/service? Are you sure it is only the dentist? Many offices delegate purchasing decisions to their staff – don’t count them out!
Think about your booth from an attendee’s perspective. Make sure you decorate and fill your booth in a way that makes people want to pause and learn more.
The traffic in the exhibit hall will ebb and flow. It will be heavy during breaks in education classes and lighter when they are in session.
Tote bags are there for you to fill – samples, show special flyers, trinkets, business cards. When they get back to the office, make sure they know how to find you again.
If you have questions, please give us a call. Shelly Conlin, Assistant Director of Meetings, can be reached at 612-767-4259 or through email at sconlin@mndental.org.
