Advertising & Promotion

Promotional Opportunities

Advertising, Promotion and Sponsorship form

» DIGITAL (VIRTUAL) BOOTH ENHANCEMENT

Make the most of your online promotion – you update a digital listing through EXPOCAD which is an easy and flexible way to promote your company. Our attendees use “My Expo” to create a shopping list using an interactive floor plan to research and plan their trip to the exhibit floor. Your digital booth can offer product/service information, sales contacts, video feeds, brochures, links to your website, and more. Draw attendees to your booth before they set one foot on the show floor by using digital booth enhancements! Upgraded Digital Booth options here.Digital-Booth-3

Level 1 – Included in booth price

Includes: per 10′ x 10′ booth rented

  • Company address and
  • phone number
  • 1 company contact
  • website url
  • 50 word company profile
  • 5 product/service categories

The Level 1 Digital Booth is included with all Star of the North booths. Complete the Advertising and Promotion form to upgrade.

» EXHIBITOR CE SPOT – FREE

Star of the North - Exhibit HallFormerly called the Pitch Lounge, we’ve not only changed the name, we’ve changed the location and the presentations too. Now, the Exhibitor CE Spot is the place where exhibitors can share their dental knowledge and Star of the North attendees can pickup some free CE Credits.

The Spot will be the place to be on Saturday, April 29 10:00 am – 1:00 pm. The Spot will be where the Table Clinics were on Friday. It is in the Cafe area up the ramp off the 100 aisle in the hall. And we’ll set it with chairs, a podium, microphone, a flat panel video screen and some speakers. Each participating company will have a 15 minute time slot to present their topic. A schedule of companies and presentation titles will be printed on a sign in the Spot and published in the Onsite Program so attendees can stop by when they are interested. These presentation opportunities with be reviewed by the Star of the North Scientific Sessions Committee who’ll select the top 10 topics. All topics MUST merit CE Credit. To put your hat in the ring or be on the Spot: complete the Exhibitor CE Spot form.

» MEETING APP SHOW SPECIALS – $100 ea

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Giving away something in your booth? Having a drawing you’d like to promote? Are you offering some show specials as part of your Star of the North booth? Put it on the Star of the North Meeting App then it’ll be in front of thousands of people; no printing involved. Complete the Advertising and Promotion form to participate.

»  PRIZE DRAWINGS – prize value @ $100 or more Star of the North - Exhibit Hall

Promote your company by donating a prize for one of the drawings during the Star of the North!

Drawings are held Thursday evening and Saturday afternoon and prize winners will be directed to pick up at your booth, so you can meet the winner!  Prizes must be non-dental related and have a retail value of at least $100.  Recognition will be given to participating companies in the Onsite Program as well as on the drawing board that will be set in the Rotunda.  We’ll take whatever we get; there are no limits on the number of prizes we’ll accept! Deadline to be recognized in Onsite Program is January 28, 2017. Complete this Prize Form to participate.

» ATTENDEE LISTS

Send an invitation before the meeting for attendees to stop by your booth for a special drawing or presentation.  Purchase a list of pre-registered and post-show attendees for the 2017 Star of the North Meeting and let them know about it!  Mail to everyone or just your target audience – every category is available of pre and post-show attendees.  These lists are for the exclusive use by 2017 Star of the North exhibitors and are intended for a one time use and shall not be resold or reproduced in any manner. A question posed on the registration form will ask the attendee whether they want their email address to be part of their available collected data. A separate form will be available in January 2017 to order lists.

  • Full attendee list                     $500
  • Dentists only                            $350
  • Dentists and Hygienists        $450
  • Hygienists only                       $200
  • Dental Assistants                    $100

Advertising Opportunities

Advertising, Promotion and Sponsorship form

Program Book Specs

» ONSITE PROGRAM BOOK ADVERTISINGStar of the North

Don’t miss out on the opportunity to place an advertisement in the On-site Program. This program book will be distributed to over 9,000 attendees and referenced throughout the meeting.  Tabs will feature highlights of a section on the front of the tab and your four-color ad will be on the back. Material must be submitted by February 28. Complete the Advertising and Promotion form to advertise.

» E-BLASTS  – 2 ads available per blast @ $500/ per ad

Highlight a new product or show special by placing an advertisement in one (or more) of four e-mail blasts sent out before the meeting to our MDA members, current and past attendees.  There is a limit of two advertisements per e-mail blast, so reserve your spot early.  Blasts will be sent Jan. 2, February 14, March 28 and April 24, 2017.  Deadlines for final ad copy are two weeks before the blast date. Complete the Advertising and Promotion form to advertise. Here is a sample of a blast .

» AISLE NUMBER BANNERS –  6 available @ $1,500 each

Hang a banner from the ones that mark the aisles in the 2017 Exhibit Hall. Your ad hanging above thousands of Star of the North attendees. Layout and production included. Complete the Advertising and Promotion form to advertise.

» STAIRCASE ADVERTISING –  2 staircases available @ $1,500 per staircase

Place your ad where thousands of Star of the North attendees will trod. Ads placed on the rise of the stairs in the Rotunda (exhibit hall main entrance) and from the Registration Lobby to the 2nd floor where the educational programming takes place. Layout and production included. Complete the Advertising and Promotion form to advertise.

» ESCALATOR HAND RAILS –  4 banks available @ $500 per bankHandrail photo 2016

Place your ad where thousands of Star of the North attendees will trod. Ads will be placed along  the escalator hand rails in the Rotunda (exhibit hall main entrance) and from the Registration Lobby to the 2nd floor where the educational programming takes place. Layout and production included. Complete the Advertising and Promotion form to advertise.

» HAND SANITIZER STATIONS  – $1,000

Provide and promote cleanliness at the Star of the North. We’ll place sanitizer stations throughout the meeting for everyone to use. Stations will be on 2nd floor near the educational sessions, in the registration lobby and in other significant locations.  Complete the Advertising and Promotion form to advertise.

» PENS  – $200

Does your company give pens to clients and potential clients? Want to share them with the Star of the North Meeting attendees? Send us up to 1,000 of your pens and we’ll place them out at registration and on the meeting room level near the education sessions for attendees. Pen production at your expense.  Complete the Advertising and Promotion form to offer pens.

Advertising, Promotion and Sponsorship form

Exhibitor CE Spot form

Prize Donation form

 Note: The fees for advertising or promotional opportunities do not include benefits awarded for participation in the sponsorship program.